Adding Social Proof to Your Website with Client Logos & Press Mentions

One huge concept that many designers overlook on their landing pages is social proof.

This can come in the kind of user reviews, reviews, or larger companies guaranteeing your site. You can achieve this in many methods however one style pattern I’ve seen a lot is recommended logo designs and press points out.

It’s a very small concept but can go a long method towards constructing trust with your visitors.

Let’s check out this pattern and see how you might apply this to your own tasks.
Add Brands That Everyone Knows
Most importantly, you require brands that people trust. That’s the whole idea behind social evidence.

You want to add logo designs onto your page that individuals acknowledge and will state “if they utilize this website then it MUST be excellent”.
Take a look at the SatisMeter homepage and see if you can discover the “delighted customers” logo design area.

Including Social Proof To Your Site With Client Logos & Press Mentions
The number of those business do you acknowledge? You may not personally use any of them but I ‘d argue that you understand at least a couple.

The value of a popular logo is that it grabs attention. If you declare to have clients from huge brand names like Walmart that’s even better than smaller sized tech companies.

Simply make certain your claims are genuine and not fabricated. That can get you into some difficulty.

Another example I truly like is this landing page for Digital Painting Academy.

Including Social Proof To Your Site
If you scroll down you’ll see they do not promote companies that have utilized the website. Instead they mention instructors/teachers who have dealt with larger companies.

Those business consist of video game studios like Blizzard, or animation studios like Warner Bros

. With these sort of brand names visitors will be pre-sold on the concept of finding out art from a Blizzard idea artist. Which’s precisely the sort of social evidence you want.
Make Them Clear Yet Unobtrusive
When you’re including these logo designs onto your page you definitely want individuals to see them.

You don’t desire them to be irritating or to disrupt the user experience. It’s a careful line to walk to make this take place however it works out very well.

Make Them Clear Yet Unobtrusive
On Freshdesk they have a little block simply above the fold with a list of brand names that trust their services.

You’ll observe the logo designs are quite little however still definitely recognizable. Hewlett-Packard and Harvard University are two noteworthy examples.

If you desire something a little bigger you can design a full horizontal area of the page simply for logo designs. Digital Ocean does this on their homepage.

Make Them Clear Logo
Notice the logo designs don’t take up a massive amount of area on the page. But they’re still certainly in view as you scroll.

Discover a method to strike a balance with any logos you include into your design.
Logo Brands
Mix The Logo Colors
One way to discover a nice balance with your layout is to add logos that blend in.

Many sites restyle logo designs so they match the color of the page or the background. Invstr utilizes a dark purple section for the “press mentions” logos and the logos are colored monochrome to match.

Blend The Logo Colors
In this manner they mix naturally into the page and don’t stand out like an aching thumb.

Yet as you’re scrolling by they’re still clearly visible. A fantastic balance to hit if your page uses simple colors.

Clients Logos
On the InVision homepage they utilize greyscale icons to blend with their neutral colors.

This is quite easy to accomplish in Photoshop if you find a PNG/SVG of each business logo online.

Just import that into PS and change it to grayscale, then export for your page. Simple!

You’ll discover an extremely similar example on the Campaign Monitor landing page.

Logo design Brands
What you finish with these logos and how huge they are will remain up to you.

Just discover a way to blend them into your page and you’ll definitely end up with an excellent looking style.

Add Press Mentions
For most of this post I’ve recommended brands that either spend for your service, advise your service, or work carefully with your service.

Another method to approach social evidence is to include press logo designs whenever your business gets discussed on a big news site.

Consider example the GiftRocket page near the footer. You’ll find a bunch of press logo designs from sites like Mashable and Bloomberg.

Include Press Mentions
This kind of social proof can radically impact people’s perceptions of your site. If Mashable cares enough about your site to mention it inside a post then you know it’s doing something.

Crello has something comparable with a list of website logos and the header text “Featured On”.

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